Today (January 14, 2011), Whole Foods Market is having a huge sale on Tilapia! Farm-Raised Tilapia is on sale for $4.99 per pound – about a 40% savings depending on your Whole Foods Market. If you’re wondering what to make with Tilapia, why not try Broiled Tilapia with Parmesan and Herbs or Baked Southwestern Tilapia? Look for  more tilapia recipes at Whole Foods Market Recipes.

Whole foods Market has the strictest standards for their farm-raised seafood that, so far, only Whole Foods Market’s standards prohibit added hormones for farm-raised tilapia. Conventional tilapia producers use the hormone methyl testosterone to reverse the sex of tilapia because they prefer to raise only male fish so that the fish put their energy into growth rather than reproduction and grow to a larger, more marketable size. Whole Foods Market has farmer partners that grow fish the old fashioned way by letting the fish reproduce naturally and then separating the males and females by hand and raising them in separate ponds.