Wild Alaska salmon season is in full swing – what better way to “catch it while you can” than a one-day-only sizzling summer deal for $8.99/pound at Whole Foods Market this Friday, July 29th?

Coho salmon fillets from a Marine Stewardship Council (MSC)-certified fishery are on sale. They’re hand selected by Whole Foods Market’s Alaska port buyer who spends the summer at Alaska’s port openings choosing the freshest salmon to send to WFM stores—within 48 hours or less of the catch! The blue and white “Certified Sustainable Seafood” MSC seal ensures that the salmon are abundant and come from a well-managed fishery. With Whole Foods Market having their own port buyer, only top-quality salmon that are bright-skinned with a firm texture are chosen from the rest.

Quick and easy to grill, bake, broil, poach or sauté, orangey red-hued coho is a full-flavored salmon that makes a perfect canvas for amateur cooks and professional chefs alike. Check out some of these salmon recipes for inspiration:

And more!

• Wild Alaska Salmon and Avocado Salad
• Poached Wild Salmon with Skillet Tomatoes
• Wild Coho Salmon with Sunshine Rice